Internet Entrepreneur Jesse Willms: People Need To Stop Using The Word free In Their Advertise (Sep 18, 2011)
Internet marketing expert, Jesse Willms, today said that if companies want to thrive online, they need to stay away from free offers and other giveaways. When it comes to the word free there are serious ethical, business and marketing reasons to avoid it, Willms said. There are many, many better ways to market your products.The problem with using free, Willms said, is that it both devalues your products and puts you on very shaky ethical ground. Almost every time a marketing person uses the word free it's part of a bait and switch, a desperation move or simply list building for spam reasons, Willms said. Marketing people need to understand that unless they value their product and price it accordingly, consumers will never think their product has any real value, Willms said. That's why, he said, people would rather own a $1,000 Prada purse than an identical $20 knock-off. Willms is also against marketers giving away free information products simply to build up their email list. When they do so, Willms said, they are just giving into the temptation to spam people with the hope of generating a cheap profit. It's ethically worse if they turn around and sell those lists to other marketing companies, who will simply send even more spam to the people who got the original free information.Most of these free information products are just thinly disguised ads, Willms said. Customers realize this when they get them, and then decide not to do business with that company ever again.Willms said it's far better to charge people for real information. That way, they will build up their list as well as gain consumer confidence. People will respect you more when you charge them a fair price and provide a decent product for their money, he said.Willms is famous in the Internet marketing community because he started his first business when he was 16 years old and built it into a multimillion-dollar company by the time he was 22. , today said that if companies want to thrive online, they need to stay away from free offers and other giveaways. When it comes to the word free there are serious ethical, business and marketing reasons to avoid it, Willms said. There are many, many better ways to market your products.The problem with using free, Willms said, is that it both devalues your products and puts you on very shaky ethical ground. Almost every time a marketing person uses the word free it's part of a bait and switch, a desperation move or simply list building for spam reasons, Willms said. Marketing people need to understand that unless they value their product and price it accordingly, consumers will never think their product has any real value, Willms said. That's why, he said, people would rather own a $1,000 Prada purse than an identical $20 knock-off. Willms is also against marketers giving away free information products simply to build up their email list. When they do so, Willms said, they are just giving into the temptation to spam people with the hope of generating a cheap profit. It's ethically worse if they turn around and sell those lists to other marketing companies, who will simply send even more spam to the people who got the original free information.Most of these free information products are just thinly disguised ads, Willms said. Customers realize this when they get them, and then decide not to do business with that company ever again.Willms said it's far better to charge people for real information. That way, they will build up their list as well as gain consumer confidence. People will respect you more when you charge them a fair price and provide a decent product for their money, he said.Willms is famous in the Internet marketing community because he started his first business when he was 16 years old and built it into a multimillion-dollar company by the time he was 22.
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